It doesn’t matter what industry you’re operating in, competition is fiercer than ever. The Internet has made our world smaller and so connected that even small businesses must compete on a global scale if they want to stand out in a crowded marketplace. Because of this, one of the most important assets you can
We’re texting. We’re Snapchatting. We’re Instagramming. But surprisingly, the old-fashioned inbox, much like vintage vinyl or Malia’s Mom jeans, is back in fashion (or maybe it never really left). Turns out millennials are still using email, and with a vengeance: Adobe found the average millennial spends six hours a day sending and reading emails.
Sometimes running an email campaign can have the proverbial “throw it against the wall and see what sticks” kind of feeling. If you’re tasked with boosting your conversion rate, or your open rate, or some other metric, you go to the old reliable strategy: You try something and see how it works. If it